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Corporate Color Palette: Choosing your company's color scheme

by James Fielding 27. January 2011 08:11

Intro | Part 1

In web design, particularly for business, a design consideration that is usually top-of-mind for the designer is choosing the right color palette. Interestingly, the color scheme selection for the client is often relatively low on priority list, usually well behind layout and design elements.

Choosing a Corporate Color Palette

I’m no Ph.D. in color psychology, but I’d be willing to bet this juxtaposition is because a client is often looking at the blank website canvas and saying, “What’s the overall impression we’re aiming for?” Meanwhile, the designer is thinking, “How do we start building pieces to get the overall impression we’re aiming for?” The bottom line is that the client and designer have the same end goal, just different entry points.

A car mechanic understands how to repair cars – not by seeing the car as a single system but as a complex interaction of individual systems – building a website is no different. Color sets the tone, and leads to an overall theme for the site, which gives rise to eye-catching design elements that are laid out to form your TOTALLY AWSOME & AMAZING website. It’s just that easy, right?

Over the next few articles I’m going to delve into choosing a corporate color palette. My hope is to help your company pick a color scheme that works for you, and your customers. I’m gearing this series towards clients (meaning you’ll be hiring someone to build the website for you), but hopefully designers can pick up some tips along the way, too.

COLOR vs. COLOUR DISCLAIMER: Yes, I am Canadian. And yes, I’m supposed to spell color with a “u”. Unfortunately, if you are Canadian or English, most graphic design programs use the American spelling for color, so for the purposes of this series of articles, I’ll use the American spelling, although I reserve the right to throwing in the occasional “u”... this is my story and I’m sticking to it. Wink

Happy Corporate Coloring,
James Fielding

Sciosoft Systems is a Canadian web design & development company based in Muskoka, which is in central Ontario. We provide ASP.NET website & Windows Server application development services to small and medium-sized business, as well as local government and not-for-profit groups. If you have a website project you’d like to discuss, please visit us at www.sciosoft.com.

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Business Decisions | Web Design

Comments (1) -

alliance brake
alliance brake United States
6/24/2011 2:57:02 AM #

Color sets the tone, and leads to an overall theme for the site, which gives rise to eye-catching design elements that are laid out to form your TOTALLY AWSOME & AMAZING website.

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The opinions expressed herein are the personal opinions of the contributors and do not necessarily represent the views of Sciosoft Systems Inc.